The track by Spice, and featuring Sean Paul and Shaggy, became a global hit upon release, and was further boosted by the fast-paced, neon-soaked visuals from the director Jay Will. In terms of views, “Go Down Deh” is the biggest music video from Jamaica since the start of this decade and has had similar success with audio streaming.
Video and Film director Jay Will says “It’s been an honor and a privilege to direct the ‘Go Down Deh’ music video from the start and to put visuals to such an energetic track with a historic combination from three living legends of dancehall: Spice, Shaggy, and Sean Paul. We made an awesome video and, with the success that it has had in such a short space of time, I’m truly grateful to all the fans and lovers of reggae and dancehall music that have supported this track continually since its release”.
The original track was produced by Constantin “Costi” Ioniță and was featured on Spice’s Grammy-nominated album 10 in 2021. (VP Records)
